The title said, “Don’t Make This Common Year-End Mistake” –
and the first thing I see is a pair of holiday socks that eerily resemble a pair
I’m fairly certain I own. Uh-oh! Was I relieved to see the writer was talking about
promoting your business and not questionable taste in footwear. But Erik Sherman (whose Inc.
article I tweeted about yesterday) raises a valid point: Why not take advantage
of other people’s down time?
