Mountain Path Yoga – Doing Good From the Start

As I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects.

Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna Wishart. Shades of green for growth, renewal, the mountains of New Hampshire. A path to a healthier, more whole you. And the rising (setting?) sun. One member of the Infusion Studio team said it looks like a ripe orange half about to drip with wholesome goodness. Images and colors of life.

Design Pick of the Week: Mission Impawsible Dog Training

This playful logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very effective at inviting me, as the consumer, to want to take my own dog through the Mission Impawsible training program.

 

First, the color scheme. Yellow and red are primary colors, clean and crisp. Red has many connotations, and in this case, it makes me think “stop” – as in, heel, sit, stay. The basic commands you want your dog to be able to follow.

Combine the red with white type and yellow stars, and you’ve got a somewhat patriotic feel to the design. The stars are also reminiscent of those gold stars for good work in elementary school. Moreover, they carry a subtle message for the frustrated dog owner driving by: “You may think instilling manners in your pooch is a mission impossible, but let’s shoot for the stars anyway! Come on in, and we’ll give it a try!” Talk about a graphical image that can handle triple duty.

Design Pick of the Week: Surf Seafood Restaurant

No doubt what sort of fare is served up at Surf, whose fun logo caught my eye online recently. In fact, chef/owner Michael Buckley’s establishment has won Best Seafood Restaurant in the state by New Hampshire Magazine numerous times.

A basic design color wise – blue for water and black, with the tan background – the logo for Surf is a good example of how a unique creative element is often best paired with conventional type.

The word Surf is not so much a typeface as it is freehand lettering, and dramatic at that. Very flowy, very dynamic – reflecting the ocean, of course. Restaurant, by contrast, is as simple as can be, and the location (Surf has two, Portsmouth and Nashua) is done in Times New Roman bold for maximum legibility.