This playful
logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very
effective at inviting me, as the consumer, to want to take my own dog through the
Mission Impawsible training program.
First,
the color scheme. Yellow and red are primary colors, clean and crisp. Red has
many connotations, and in this case, it makes me think “stop” – as in, heel, sit, stay. The basic commands you
want your dog to be able to follow.
Combine
the red with white type and yellow stars, and you’ve got a somewhat patriotic
feel to the design. The stars are also reminiscent of those gold stars for good
work in elementary school. Moreover, they carry a subtle message for the frustrated
dog owner driving by: “You may think instilling manners in your pooch is a
mission impossible, but let’s shoot for the stars anyway! Come on in, and we’ll
give it a try!” Talk about a graphical image that can handle triple duty.
The font
is definitely what I call a military typestyle – really bold and clean, suggesting
a spic-and-span operation with attention to detail. Translation: These folks
may think all dogs are as adorable as the one on the sign, but when it comes to
training, it’s all business. This font suggests discipline!
I like
the nice cartoon character, rather than a true illustration of a dog. It’s fun,
it’s eye-catching (the speed limit along this stretch of the road is at least
45 m.p.h.), and it allows the addition of the graduation cap. This well-behaved
puppy is even sitting. Wow – I remember how long it took to get our dog
to do that as a puppy.
In
fact, I wish Mission Impawsible were a little closer to where we live. From the
expertly executed sign, it looks like it would have been a fun and rewarding place
to take my own golden retriever.
