No mistaking what services are
offered at the establishment whose logo is my fourth Design Pick of the Week!
Even
if you can’t make out the logo’s text on your smartphone screen, the beer pint
you see here can’t represent anything other than a good ol’ boys brewpub. Throw in the antlers,
and you know for sure that the Thirsty Moose Taphouse isn’t some fancy city bar!
We're packing our bags for a great ski weekend in Vermont! Saturday is the Mountain Dew Vertical Challenge finals at Okemo Mountain Resort. Representatives from 11-year series presenter Chevrolet will be there, and from the other generous sponsors we've been working with this past year: D'Angelo, Frito-Lay, Irving Oil, Muscle Milk, Neuro, and Rockstar Energy Drink.
If you missed seeing the Infusion Studio-designed posters hanging in your local supermarket this winter and are wondering about the Challenge, let me fill you in.
For women
business owners juggling work and family, the thought of kicking back with a
cup of coffee and spending a free hour perusing some of the excellent business
sites and blogs out there seems about as likely to happen as an afternoon at
the day spa with your girlfriends. Who has the time?! The amount of material is
overwhelming. It’s less stressful just to turn your back on it. Let those magazine
subscriptions and e-newsletters pile up, and keep plugging away at the projects
in front of you on your desk. But we all know you can’t grow your business without
learning from others.
For the
last few months, we’ve been trying to share one article a day with our
colleagues and clients via Twitter (@InfusionStudio1). Just one
article – often a blog post really. Something that will take mere minutes from
your day to read. But that will keep you thinking for some time afterwards.
“Really elegant and mouth-watering” was what one team member said when viewing the home page for this week’s Design Pick. “Yum!” were the words of another. The logo for Dover-based catering company The White Apron is set against a full-screen close-up photo of asparagus on the website – as effective a design treatment as crisp white linen napkins against a rich green damask cloth. I hope you’ll click through to the company’s site to get the full effect when you finish reading my comments about the logo itself....
For my third Design Pick of the
Week, I’ve selected the logo for Windblown
Cross Country Skiing and Snowshoeing in New Ipswich. Owner Al Jenks purchased the land in
1963 for $15,000 borrowed from his grandfather. He was just 16 at the time, and
pursuing his dream would have to wait for college and time in the Army Corps of
Engineers. He opened for business in 1972.
I
started the Design Pick of the Week last Monday – and everyone on the Infusion
Studio team has been having a great time sending suggestions my way. Some are
website banners, some are corporate logos, some are store signs seen while out
running errands. But they all have one thing in common: They are all New
Hampshire businesses.
And my pick for week two is the logo for what is truly an
up-and-coming New Hampshire company, LaBelle Winery in Amherst.
