Owning the Windblown property has
come with its share of challenges over the decades since, from fire to winters
with almost no snow. Yet it is the joys that Al chooses to focus on: meeting his
wife who became his business partner, raising two sons on the land, sharing
their beautiful corner of the Monadnock region with outdoor enthusiasts from
near and far as they have built their business year by year.
This logo reflects all the “ups” in
Windblown’s history with its beaming sun and fresh powder for all to enjoy. The
image showcases the serenity people find when exploring Windblown’s trails. I
get a real sense of country from the wide open landscape. Being a skier myself,
I can feel the crisp morning air as the sun rises. I hear the crunch of the
snow as the skis glide across its surface.
The font usage and color in the word
“Windblown” emphasize these feelings of peace and harmony with nature. You can
almost hear the wind ruffling the edges of the letters.
Every business has a story to tell –
yours included! Sometimes the tale is best told through a well-crafted
narrative on your website. For other companies, graphic design elements in
marketing materials can hint at the past. At Windblown, the old-school feel of
the illustration underscores the fact that the owners embrace its history, good
and bad – fitting for a successful business that began with a grandfather’s loan
to his grandson because he, too, believed in the dream.
