Logo
design is all about telling a story. And while driving through Wolfeboro the
other day, I came across a “story” I want to write myself into! Simple and
elegant, the logo for The Cottages of
Wolfeboro immediately drew me in.
The graphic
designer cleverly embedded the emblem (the tree) inside a green bounded box.
Yet the box does not confine the tree. Its boughs extend beyond – suggesting,
literally, that the company has an innovative, think-outside-the-box take on
the hospitality industry.
Designed
this way, the tree can also be used as a stand-alone emblem, which has its
advantages. A stand-alone icon allows for easier expression of the company
image on promotional items and marketing materials without the boundaries of
its font.
Back to
the story. The Cottages’ tree makes me think of nature and relaxation. I
connect with its fullness as it reminds me to take time for myself, to unplug
for a weekend, or a week, and just live. The phrase “getting back to your roots”
may be a cliché, but it still represents a fundamental need, especially for
busy women business owners.
The
logo’s warm and inviting font reflects, one presume, the owner’s friendly
outlook, and, of course, the green color means life, growth, a time of refreshment.
Catching sight of this sign. I knew immediately The Cottages of Wolfeboro is a
place where I would love to sneak away with my husband!
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